you should be sure to test them against each other for the highest possible conversions. Bear in mind, though, that this ad platform is totally different from something pay-per-click advertising in which the ads are only seen once. This environment is totally different at Facebook; and it is not the same as PPC where the ad is encountered only once. At Facebook, your audience that is your target market may see the same ad many times over the course of a week, maybe up to several dozen times.
But the danger of that scenario is people will บาคาร่า become quickly blind to seeing the same ad. When people see the same headline and the same ad design/copy they will eventually start to find it boring or tiring. So each week you’ll just write and build multiple ads to show to people. You can create a dozen or so ads for each of your Facebook ad groups. You really have a lot of wiggle room in this scenario because you can pretty much change what you want. We don’t recommend making totally new ads because it will be hard to figure out what is working and why. Ok, the next strategy may come across as surprising, but we’re going to ask you to trust what we’re saying. This will sound odd… but, if you include graphics (pictures) of people, then you will want to use really terrific-looking people, or really NOT-terrific looking people. It’s easy – generally speaking, people will respond more to something that triggers the stronger emotions.
But make sure that the faces in your ads are clear and visible. Stop ’em cold; that is what you want to do with people, and then you also want to get that strong gut reaction to your pics. And since people are used to seeing and responding to faces on Facebook, this strategy makes complete sense. When you’re using Facebook ads to drive traffic to your fan page, make sure you’re sending to the custom tab, rather than your wall. No one has control over wall content, for obvious reasons if you know anything about Facebook. But the custom tab is where you are in charge, and you’ll be able to put what ever it is you want for your fan page, etc. There is no control with the wall because, as you know, that’s where all the other people can leave comments about who knows what. Conversion rates are higher when they land on your custom tab; much lower when landing on your wall. So always have your targeted traffic flowing in your page’s custom tab rather than the main wall. In conclusion, Facebook is evolving just like other marketing systems. But the plus point right now is that it’s still in the early stages, which means it has a lot of potential.
Joe is a full time internet marketer, he works in many different niches but especially enjoys promoting his own sites. Including his casino tactics and strategies website which helps people play online roulette safely. He also promotes an amazing BBC Iplayer abroad program which is an invaluable tool for surfing online safely and watching UK TV.
